It can be exciting when your home is getting lots of views and saves on Zillow, but it can be discouraging if you aren't getting showings or an offer. In this situation, there are some things you can do to convert online interest into an offer.
Disclosure: We may get commissions for purchases made through links in this post.
If you aren't getting house showings from Zillow, here are some strategies that can help:
- Make sure your home isn't overpriced
- List your house in more than one place
- Use high-quality images
- Make home updates
- Have a capturing headline and description
- Be flexible
- Get a new real estate agent
These are all great ways to convert those views to showings, but how do you do that? Not to worry, in this article, we will go over each of these points in more detail. In addition, we will answer other frequently asked questions about selling a home, so let's get started!
Why Am I Not Getting Showings On Zillow?
Zillow is a popular site for buyers to search for homes, but that doesn't mean your home will definitely get shown just because it's listed there. If you're wondering why you aren't getting any action on your Zillow listing, here are some possibilities:
Your Home Is Overpriced
Buyers are looking at comparable homes in your area, and yours is priced too high in comparison. However, if your agent has suggested a listing price that is significantly higher than recent comparable sales, it could be time to have a new conversation about pricing.
In addition, if you are selling the home yourself, be sure to do your research on recent comparable sales in your area. You can find this information by searching for sold homes on Zillow or by talking to a real estate agent in your area.
You can also get an appraisal prior to listing your home to help you determine an accurate and fair listing price. Remember, even if you get an accepted offer higher than the appraisal, the buyer's bank may only finance the home up to the appraised value.
Your Home Is Only Listed On Zillow
Your realtor should automatically list your home on multiple sites as part of their marketing strategy. If you are selling the home yourself, be sure to list it in as many places as possible to reach the widest audience of buyers.
In addition, to the ones mentioned above, you can also list your home on:
- Facebook Marketplace
- For sale by owner sites in your area
Facebook Marketplace is a great site to list your home if you are selling it yourself. You can reach a large audience of potential buyers with little effort. You can also use Facebook ads to target your home to buyers in your area.
Craigslist is also a great site for selling your home but may require a little more effort than Facebook Marketplace. You will likely get more tire-kickers and low-ballers, but you may find a serious buyer if you are patient.
Many for sale by owner sites (FSBO) will list your home for a small fee or for free. These sites are specific to certain areas, so be sure to Google "for sale by owner site" plus your city or state to find the right one for you.
Your Photos Lack Curb Appeal
If your photos make potential buyers want to keep scrolling, you may want to consider taking new ones. Be sure to take pictures in good lighting and from different angles. You should also stage your home before taking photos or hire a professional photographer.
A professional photographer will know how to take photos that make your home look its best. They will also have the right equipment to take high-quality photos.
Also, see if you can get a virtual tour for your listing. This will help avoid surprises for buyers and weed out the tire kickers.
If you stage your home, be sure to remove all personal items and clean up any areas that are cluttered. You may even want to consider renting furniture to make your home look more appealing.
If you can't afford a professional photographer, reach out to a friend or family member with a good camera. Many smartphones now have great cameras that can take high-quality photos.
Make Home Updates
When selling your home, think from the buyer's perspective. For example, would you want to buy a home with outdated appliances or an old roof? If you are selling an older home, you may want to consider making some updates before listing it.
While you don't need to make major renovations, small updates can go a long way in making your home more appealing to buyers. Some updates you may want to consider include:
- Paint your walls
- Update your light fixtures
- Install new flooring
- Replace old appliances
- Fix any broken items
These updates can make a big difference in how buyers perceive your home. For example, if you are selling an older home, potential buyers may be turned off by outdated features. You can make your home more marketable and increase its value by making some simple updates.
Listing Headline And Description
Your listing headline and description are important selling points for your home. Be sure to write a catchy headline that accurately reflects the features of your home.
Your description should be detailed and highlight the best features of your home. Be sure to mention any unique selling points such as recent updates or a great location. You may also want to include some information about the surrounding area such as schools, parks, or restaurants.
Again, your realtor should be able to help you write a great headline and description for your home. If you are selling your home yourself, you can higher a professional copywriter on freelance sites such as Fiverr at a low cost.
People have a tendency to buy from people they like. If you are selling your home yourself, make an effort to be friendly and accommodating to potential buyers.
If you are inflexible with showings or questions, you may scare away potential buyers. Be sure to be available for showings because if they want to see your home, it likely means they could be interested in buying it.
You can do this by putting a lockbox on your door or making arrangements with a family member or friend to let buyers in when you are not available.
You should also be willing to negotiate on the price of your home. While you may have an idea of what you want for your home, be open to offers from buyers. If you are inflexible on the price, you may be able to offer other concessions such as paying for closing costs or a home warranty.
By being flexible, you can make the home buying process more enjoyable for everyone involved and increase your chances of selling your home.
Lastly, be open to advice and recommendations from your realtor. They are the experts and have likely helped many people sell their homes. While you may have your own ideas about selling your home, be open to suggestions from your realtor. They may have helpful tips or know of things that you haven't considered.
Get A New Real Estate Agent
If it's been over 90 days and your home still hasn't sold, you may want to consider getting a new real estate agent.
While it's possible that your home just isn't selling due to market conditions, it's also possible that your real estate agent isn't doing a good job. If you are unhappy with the service you are receiving, don't be afraid to find a new agent.
You can interview several agents to find one that you are comfortable with and that you feel confident will sell your home.
When interviewing agents, be sure to ask about their experience, what they would do to market your home, and how they would price it. You should also ask for referrals from past clients.
Remember, the realtor works for you, so you should feel comfortable with them and their abilities.
Is It Free To List A Home On Zillow?
Yes, it is free to list a home on Zillow. In addition, you can create a listing on Zillow without using a real estate agent.
To list your home on Zillow, you will need to create a Zillow account and verify your identity. Once you have done this, you can begin creating your listing.
You will be asked to provide information about your home such as the address, square footage, number of bedrooms and bathrooms, and any special features. You will also be able to upload photos of your home.
Once you have created your listing, it will be posted on Zillow and become visible to potential buyers.
Selling your home can be a daunting task, but if you take the time to prepare and price your home correctly, you will be more likely to find a buyer quickly. By following these tips, you can increase your chances of selling your home fast and for a great price.
If you need to make updates, you can always unlist your home and relist it once the updates have been made.
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