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Target’s Valentine’s Collection Is Here! These 13 Hidden Gems Are My Favorites

Anne Moss / HomeDecorBliss.com

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If you’re ready to add some Valentine’s charm to your home without breaking the bank, Target’s 2025 collection has arrived – and it’s a delightful mix of classic romance and modern style. I spent some time exploring their seasonal aisles to find pieces that strike that perfect balance between festive and functional, many of which could work well beyond February 14th. From cozy textiles to clever gift ideas, these finds all ring up at under $60, with most items priced at $20 or less.

What makes this year’s collection special is its versatility – while there are plenty of hearts and roses to go around, many pieces incorporate unexpected colors and designs that feel fresh and contemporary. Here are 13 standout finds that caught my eye, whether you’re looking to refresh your space for the season or searching for unique Valentine’s gifts.

Rose-Shaped Floor Pillow That Makes a Statement ($20)

Anne Moss / HomeDecorBliss.com

I couldn’t walk past this one without stopping for a closer look – and I’m so glad I did! This oversized rose pillow isn’t just another Valentine’s accent; it’s the kind of statement piece that makes guests ask, “Where did you get that?” The rich red velvet caught my eye first, but what really sold me was how the dimensional petals created this gorgeous sculptural effect. At $20, it’s one of those Target finds that looks way more expensive than it is, especially with that plush velvet texture.

I think what makes it extra special is that it doesn’t scream “seasonal decor” – this could easily work year-round as a romantic accent piece in a reading nook or bedroom. I can see this being perfectly propped in a cozy corner or grouped with other pillows on a bed for some serious romantic vibes.

Eco-Friendly Valentine’s Throws That Feel Like a Warm Hug ($10)

Anne Moss / HomeDecorBliss.com

Let’s talk about these throws for a minute, because they’re seriously impressive for $10! What caught my attention first was the “recycled” label – I love that Target is thinking sustainably, even with seasonal decor. The selection of patterns is what really got me excited, though. You’ve got these adorable scattered kisses in red on white up top, a bolder heart pattern that makes more of a statement in the middle, and I’m particularly fond of that burgundy and white heart print on the bottom that feels a bit more sophisticated.

What really sold me was the plush texture – I couldn’t resist touching them (you know how it goes with soft blankets!), and they have that cozy, curl-up-with-hot-chocolate feel that’s perfect for February movie nights. At 50″ x 60″, they’re sized just right for snuggling on the couch or adding an extra layer to the foot of your bed.

The best part? Even though they’re Valentine’s themed, I think these could easily work year-round, especially that burgundy version that reads more as a classic pattern than strictly seasonal decor.

Heart-Shaped Door Mat That Says More Than Welcome ($13)

Anne Moss / HomeDecorBliss.com

Walking through Target’s Valentine’s section, this door mat stopped me in my tracks – and I bet it’ll do the same for your guests! The heart shape is already a fun twist on traditional rectangular mats, but what really makes it special is the bold “LOVE” text that feels more modern than mushy. I appreciate how they played with the color blocking here, using that deeper red alongside the softer pink to create visual interest, while the white lettering really pops against the darker background.

The coir material isn’t just about looks either – it’s sturdy enough to actually do its job scraping off shoes. At $13, I think it’s a great way to add some seasonal charm to your entryway without going overboard. And while it’s perfect for Valentine’s season, I could honestly see this working through spring and summer too – after all, who doesn’t want a little more love at their doorstep?

Threshold Mixed Pattern Heart Garland That Feels Vintage-Inspired ($15)

Anne Moss / HomeDecorBliss.com

Instead of the usual paper hearts or basic red string, this Valentine’s garland mixes gingham and floral patterns that give it this gorgeous cottage-core vibe. Each heart is fabric-covered and alternates between a red and pink buffalo check and a stunning rose print that adds such a romantic touch. I’m particularly impressed by the attention to detail here – the white stitching around each heart and the braided red cord give it a handcrafted feel that elevates it way beyond its $15 price tag.

At 6 feet long, it’s substantial enough to dress up a mantel or drape above a window, and I think the mix of patterns would work beautifully with both modern farmhouse and more traditional decor. The quality of these Threshold pieces never disappoints!

Kisses-Covered Taper Candles That Add Whimsy to Your Table ($10)

Anne Moss / HomeDecorBliss.com

While browsing Target’s Valentine’s section, I stumbled upon this set of six unscented tapers that put such a playful spin on traditional dinner candles. The wavy design alone would be eye-catching, but those tiny red lips scattered across the white and blush pink candles? Loved it! At 7 inches tall, they’re perfectly sized for most candlesticks, and I love how they mixed the colors within the set.

What makes these even more appealing is their versatility – being unscented means they won’t compete with dinner aromas if you’re planning a romantic Valentine’s meal. At less than $2 per candle, they’re an affordable way to add some personality to your table setting. Just imagine these paired with simple brass candlesticks, or scattered down a Valentine’s tablescape – they’d add that perfect touch of fun without going over-the-top themed.

Heart-Shaped Bath Mat That’s Both Sweet and Practical ($10)

Anne Moss / HomeDecorBliss.com

This heart-shaped bath mat manages to be both adorable and actually functional. At 24″ x 24″, it’s perfectly sized for most bathroom spaces, and the soft pink color is subtle enough to work well beyond February. What really caught my attention was the plush texture – it’s got that super-fluffy, sink-your-toes-in feel that makes stepping out of the shower a little more luxurious.

They didn’t skimp on the practical features. The non-slip backing means it’ll stay put on tile floors (always a plus for bathroom safety), and the material looks durable enough to hold up to regular washing. At $10, this Room Essentials find is such a sweet way to add a touch of whimsy to your bathroom without breaking the bank.

Hidden Heart Surprise Mug That Makes Every Sip Special ($5)

Anne Moss / HomeDecorBliss.com

This Threshold mug might be the sweetest surprise I found in Target’s Valentine’s collection! At first glance, it looks like a simple white ceramic mug, but here’s the delightful twist – as you sip your coffee or tea, a dimensional red heart is gradually revealed at the bottom. I love how subtle yet charming this design detail is – it’s like a little love note waiting at the end of your drink.

At 13 ounces, it’s perfectly sized for your morning coffee or evening cocoa, and at just $5, it’s one of those small luxuries that makes your daily routine a bit more special. The quality feels substantial too – exactly what you’d expect from Target’s Threshold line.

Valentine’s Kitchen Towels That Mix Sweet and Practical ($5)

Anne Moss / HomeDecorBliss.com

Speaking of Threshold finds, I almost walked right past these kitchen towels until that pop of navy blue caught my eye – such an unexpected twist in the typical Valentine’s palette! The scattered hearts pattern on the pink background feels fresh and modern, while the companion towel with those heart-shaped cherries adds such a charming retro touch. What really got me though is the textured waffle weave – these aren’t just cute, they’re actually absorbent enough to handle kitchen cleanup.

At $5, they’re one of those little upgrades that can make everyday tasks feel a bit more special. I especially appreciate how they incorporated those navy blue accents – it helps these towels feel less strictly seasonal and more like a playful addition to your kitchen that could work well into spring. And let’s be honest, who doesn’t need a few extra kitchen towels that are both hardworking and happy-making?

Stacked Heart Wall Hanging That’s Full of Whimsy ($10)

Anne Moss / HomeDecorBliss.com

This piece from Target’s Spritz collection offers a fresh take on Valentine’s wall decor. The vertical design features four felt hearts in varying colors – red, blush pink, magenta, and teal – each with its own personality. Some hearts feature polka dots, others have embroidered details, and they’re all connected by a candy-stripe cord and finished with festive tassels at the bottom.

At $10, it’s an affordable way to add some dimension to your Valentine’s decor – the layered hearts create nice visual interest whether hung on a wall or door. The color palette is particularly well-thought-out, mixing traditional Valentine’s shades with that unexpected teal that helps it feel more contemporary and less seasonal.

LEGO Botanical Roses That Never Need Watering ($59.99)

Anne Moss / HomeDecorBliss.com

This LEGO Botanical Collection rose bouquet caught my eye as a clever alternative to traditional Valentine’s flowers. At 822 pieces, it transforms the classic dozen roses into an engaging build experience with a lasting result. While $59.99 is more than you might spend on typical Valentine’s decor, it’s comparable to what you’d pay for a premium bouquet of real roses – but these will last indefinitely as a display piece. For those working with a smaller budget, the mini botanical sets at $14.99 offer a similar charm in a more compact (and desk-friendly) format.

Baby Yoda Heart Box With a Clever Candy Twist ($5.99)

Anne Moss / HomeDecorBliss.com

Here’s a fun find from Target’s Valentine’s collection that puts a Star Wars spin on the traditional candy heart box. Instead of the usual chocolates, this Mandalorian-themed box comes filled with gummy frogs – a playful nod to Grogu’s infamous snacking habits from the show. The heart-shaped box design features Grogu (aka Baby Yoda) peeking out with those signature big eyes, making it a perfect Valentine’s treat for Star Wars fans.

At $5.99, it’s an affordable way to make a fellow fan smile, and the box itself is display-worthy for those who like to collect Star Wars memorabilia. I appreciate how Target is mixing up the usual Valentine’s candy options with something that feels more personalized for different interests.

Heart-Shaped Snack Box That’s Perfect for Sharing ($9.99)

Anne Moss / HomeDecorBliss.com

This Cook With Color snack container puts a practical spin on the classic heart-shaped box concept. The bright red container is divided into eight compartments, making it ideal for sorting different treats or packing a variety of snacks. The “BEST FRIENDS” text in metallic lettering adds a festive touch, but what really makes this piece smart is its functionality – the secure compartments keep everything separate and fresh.

While it’s themed for Valentine’s Day, this BPA-free container could easily become a year-round lunch box staple or road trip essential. At $9.99, it’s one of those items that combines holiday charm with genuine usefulness – perfect for anyone who likes to keep their snacks organized and presentable, whether for school lunches or desktop grazing.

Limited Edition Ghirardelli Hearts for Sweet Gifting ($5.99)

Anne Moss / HomeDecorBliss.com

These heart-shaped chocolate-covered strawberry treats from Ghirardelli are a nice upgrade from typical Valentine’s candy. At $5.99 for a 4.8oz bag, they make an easy gift on their own, but here’s a clever tip: pick up one of Target’s heart-shaped containers (like that snack box we just looked at) and create your own custom chocolate box. The metallic pink packaging looks festive, but it’s really the combination of milk chocolate and strawberry pieces inside that makes these special.

A Valentine’s Collection That Mixes Heart and Home

Anne Moss / HomeDecorBliss.com

After exploring Target’s Valentine’s collection, what stands out is how they’ve balanced traditional holiday elements with fresh, modern touches. From practical finds like those waffle-weave kitchen towels to creative spins like the LEGO botanical roses, there’s a thoughtful mix of decorative and functional pieces.

The color palette throughout the collection moves beyond basic reds and pinks, incorporating unexpected touches like navy blue and teal that help these items transition beyond February. Most impressive is the price point – everything here is under $60, with the majority of items falling between $5-$20. Just remember that seasonal collections tend to move quickly, so if something catches your eye, you might want to grab it while you can.

Need more inspiration? Check this out: HomeGoods just dropped their Valentine’s collection and I LOVED these 13 items [All under $30!]

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